This course provides a survey of the business world. Topics include the basic principles and
practices of contemporary business. Upon completion, students should be able to demonstrate an
understanding of business concepts as a foundation for studying other business subjects. The
course covers the following topics: The Environment of Business; Business Ownership and
Entrepreneurship; Management and Organization; Human Resources; Marketing; Finance and
- To identify and describe the influence of the environments created by the economy, technology,
competition, diversity, global opportunities, and social responsibility.
- To compare the advantages and disadvantages of the major forms of business ownership and
discuss why many people are willing to accept the risks of entrepreneurship.
- To understand the need for management in business organisations, the role of management in
developing an organisational structure, and the process of producing products and services that
- To describe the management role of acquiring and retaining human resources and creating a
supportive work environment.
- To explain the marketing function and describe the concepts and processes involved in
designing product strategy, promotion strategy, distribution strategy, and pricing strategy.
- To explore the ways of using technology to manage information and to understand accounting’s
role in managing financial information.
- To describe the financial management function and the role of money and financial institutions
and to illustrate the concepts and processes involved in managing the acquisition and allocation of
short term and long term funds.
- At the completion of the course, the student will be able to:
Identify the potential marketing opportunities that are created by the population trends; Relate how business institutions operate in our modern-day political, social and economic
- Describe various business ownership forms;
- Acquire information about starting your own business;
- Explain management functions;
- Acquire a vocabulary for further study of business subjects;
- Describe the importance of marketing activities;
- Explain the challenges facing management;
- Identify basic long and short-term financial planning techniques;
- Describe how organisations protect themselves against potential losses;
- Identify and apply business laws as they affect business;
- 11. Discuss international trade and markets.
55% – Classwork (review questions, homework, essay, and other related activities)
5% – Merits
40% – Final Exam
- G. Pearson, The Rise and Fall of Management, Gower Publishing, 2009.
- Wren & A.G. Bedeian, The Evolution of Management Thought, 6th Edition, Wiley 2009.
- Atrill, P. & McLaney, E (2015) Accounting & Finance for Non-Specialists. Ninth Edition.
- Boakes, K, Reading and Understanding the Financial Times. Second Edition. Prentice Hall,
- Willman, P. (2014) Understanding Management – the Social Science Foundations. Oxford University