fbpx

EBBA200 – CUSTOMER RELATIONS MANAGEMENT (5ECTS)

Unit Information

Course ID
EBBA200
Department
Business and Finance
Campus
Online
Level
Undergraduate
Instructor
TBC (To be confirmed)
Semester
Fall - Term I (Undergraduate)
Credit
10 ECTS
Method
EBU Online Campus
Tuition Fee
Category
Duration
13 weeks
Total Contact Hours
19
Language of Instruction
English
Exam Hours
2
Total Study Hours
115

Unit Information

Overview

Course Objectives

Learning content and outcomes

On successful completion of the course the candidate will be able to:

  1. Critically understand the different types of consumer buying behavior.
  2. Recognize the stages of the consumer buying decision process and understand how the process relates to different types of buying decisions.
  3.  Explore and evaluate how personal factors may affect the consumer buying decisión process.
  4.  Learn and understand about the psychological factors that may affect the consumer buying decision process
  5.  Understand why it is important for marketers to attempt to understand consumer buying behavior and the role of this behavior in marketing strategies.

Assessment

55% – Classwork (review questions, homework, essay, and other related activities)
5% – Merits
40% – Final Exam

Bibliography
  • Principles of Customer Relationship Management by Baran, Galka, Strunk, SOUTHWESTERN [CENGAGE Learning], 2008
  • Customer Relationship Management by Francis Buttle (2nd Edition), Elsevier Ltd., 2009


(Non-profit Association)
Château de Wiltz
L-9516 Wiltz
G.D. of Luxembourg

ADMISSION OFFICE
Europe Tel. +352 26 95 32 29
(Available on Mon, Wed & Fri from 10am to 4pm CET)
Africa Tel. +254 707 835 194

admission@ebu.lu

ADMINISTRATION OFFICE
Europe Tel. +352 26 95 32 29
(Available on Mon, Wed & Fri from 10am to 4pm CET)
Africa Tel. +254 707 835 194

admin@ebu.lu

×

Welcome to: EBU Chat

× Contact EBU Admissions