Dr. Vera Hoelscher holds a Ph.D. in Marketing from Royal Holloway, University of London, a
Bachelor of Arts in Film Studies and Philosophy from the University of Southampton, and an
International Baccalaureate on Economics HL, German A1 HL, Film HL from Munich International
Her work explores the shared offline and online spaces of ethical consumption communities. She
is particularly interested in the qualitative differences between these spaces and how these
underpin narratives of resistance in urban settings and beyond.
Vera’s research focuses on shared spaces of ethical consumption. Looking at both the physical
as well as the digital realm, she aims to explore the impact sharing space can have on networks
of ethical consumption. Part of this is her interest in the qualitative differences of interactions that
happen offline versus those engaged in online. In considering these spaces, Vera researches
whether ethical consumption communities can utilize digital space to scale up on shared physical
Outside of Vera’s research into the use of digital technologies by ethical consumption
communities, she is an active member of the ICT4D Centre at Royal Holloway and works on a
joint project titled Green IT in a Digital Generation, which discusses the social and environmental
impacts of electronics consumption. Vera was one of the organizers of the Life of Electronics
conference in London in 2014 that discussed the issues associated with the lifecycle of electronic
products, from their design, mining, and manufacturing, to their use and, finally, recycling.
Vera undertakes teaching responsibilities in the School of Management as well as the Department
of Geography, where she has held guest lectures at the postgraduate level and taught workshops
on the first-year undergraduate course MN 1305 Markets and Consumption.